5 Best AI Video Editing Tools for Creators & Marketers

In today’s fast-paced digital world, video content has become a powerful tool for creators and marketers alike. Whether you’re crafting YouTube videos, social media ads, or promotional clips, efficiency and creativity are key to standing out. This is where AI video editing tools come in.

These tools not only save time but also enhance the editing process with features like automated cuts, effects, and suggestions. In this blog, we’ve tried and tested the top 5 AI video editing tools that will help you streamline your workflow and produce professional-quality videos with ease.

AI-powered video editing tools can revolutionize your content creation process by handling tasks that once required hours of manual effort. These tools can assist in writing scripts, generating video clips, enhancing editing efficiency, and even simulating on-camera speech.

By leveraging artificial intelligence, creators and marketers can automate tedious aspects of video production, allowing them to focus more on creativity and storytelling.

Whether you’re looking to refine your editing process or produce videos faster, AI tools can significantly boost productivity while maintaining high-quality results.

Table of Contents

1. CapCut

CapCut is a popular video editing app developed by ByteDance, the same company behind TikTok. It is available on both mobile devices (iOS and Android) and as a desktop application. It is user-friendly yet offers a range of advanced features, making it suitable for both beginners and professionals.

Unlike most of the other tools on this list, CapCut is not an AI video editor — it’s a video editor with AI capabilities.

You might be surprised to see a non-AI-exclusive tool at the top of this list, but CapCut has an incredible array of AI features.

CapCut has become a firm personal favorite for video editing. with AI features that can speed up your processes significantly.

CapCut is continually updated, and ByteDance frequently introduces new features, especially those powered by AI, to keep up with the latest trends and user demands.

CapCut pricing: Free, with CapCut Pro starting at $9.99 per month.

2. Descript

Descript is an innovative audio and video editing software that stands out for its transcription-based editing capabilities. It was designed to simplify the editing process, making it more intuitive, t’s a surprisingly accurate way of making sure your video contains exactly the moments you want, and it’s a must-use tool for podcasters. generating chapters (great for YouTube videos), and finding “Good Clips” —

However, the Descript filler word removal feature is where the tool really shines. Any seasoned video or podcast editors will know how tedious this process can be if you do it manually.

Descript revolutionizes the way audio and video editing is done, particularly for those who prefer a text-based approach to editing. Its powerful AI tools, such as Overdub and Studio Sound, make it a versatile tool for content creators, podcasters, and video producers.

Descript pricing: Free starter plan, with paid plans beginning at $12/month.

3. InVideo AI

Invideo is an AI-powered video creation platform that simplifies the process of making professional-looking videos. Designed to help users quickly create videos for a variety of purposes, including marketing, social media, education, and etc.

Basically, InVideo is a fun tool for creating entire videos from prompts. The great templates and helpful workflows like ‘Script to Video,’ ‘YouTube Explainer,’ ‘TikTok Video,’ ‘Instagram Reel,’ and more. The latter is particularly helpful in prompting. Clicking on one of the workflows will open up a dialog box where you’ll be asked to input everything the AI tool needs, like how long the video should be, the vibe of the background music, as well as the narrator’s accent.

The initial video will be generated once InVideo has received your first prompt. You can edit it with prompts, too — think commands like “This scene is too long, make it less wordy” or “ Change the narrator to a British female with a British accent.”

InVideo AI is a user-friendly online video editing platform that leverages AI to streamline video creation. It converts text into videos, offers customizable templates, and suggests relevant visuals, transitions, and background music.InVideo AI makes it easy to create professional-quality videos quickly, ideal for social media, marketing, and presentations.

It’s worth noting that In video doesn’t have an avatar option, so it won’t be able to deliver a video with a presenter rather than a voice-over set to stock photos and videos.

InVideo Pricing: Free with limited features and watermarks. Plans start at $25 per month.

4. Wondershare Filmora

Wondershare Filmora is a popular video editing software known for its ease of use and wide range of features that cater to both beginners and more experienced editors. Developed by Wondershare, There’s Filmora’s AI CoPilot (a ChatGPT-like interface you can talk to if you need help), text-based editing (a similar offering to Descript), and AI text-to-video.

Filmora offers a user-friendly interface with drag-and-drop functionality, making it accessible for users who are new to video editing while still providing powerful tools for those looking to create professional-quality videos.

Filmora does all these things reasonably well — its AI video creation features are helpful additions to an already powerful video editor, but perhaps not selling points in and of themselves. Filmora is similar to CapCut in many ways but slightly more professional (and it’s not free).

Overall, Wondershare Filmora is a versatile and powerful video editing tool that balances simplicity with functionality, making it a great choice for anyone looking to create high-quality videos without a steep learning curve.

Filmora pricing: Free plan with limited features and video watermarks. Paid plans start at $29.99 quarterly.

5. Runway

Runway is an innovative platform that combines AI and creative tools to empower artists, designers, and content creators in their visual and multimedia projects. It offers a suite of AI-powered tools for tasks like image generation, video editing, and real-time collaboration,

Runway has the potential to be an entire AI video production studio: you could create an entire movie without filming a single frame — if you have the time, that is.

As is often the case with powerful, cutting-edge tools, Runway comes with a steep learning curve. I spent hours trawling through the web version and barely scratched the surface of what it can do. It can also be hit-and-miss when generating high-quality videos from prompts — much like AI image generation tools, it requires patience and iteration to generate what you’re looking for.

With features such as text-to-image generation, background removal, and style transfer, Runway simplifies complex processes, making advanced creative techniques accessible to users of all skill levels.

It’s particularly popular among creatives looking to integrate cutting-edge AI into their workflows, enabling them to experiment with new forms of artistic expression and streamline production.

Runway pricing: Free for limited features, with paid plans starting at $15 per month.

Conclusion

AI video editing tools have revolutionized the way creators and marketers approach video production. With their time-saving features, smart automation, and intuitive design options, these tools are perfect for enhancing content without needing advanced technical skills.

Whether you’re a beginner looking for quick edits or a seasoned professional aiming to streamline your workflow, the top 5 tools we’ve tested offer something for everyone. By leveraging these AI-powered tools, you can elevate your video content, engage your audience more effectively, and stay ahead in the competitive world of digital media.

5 Best AI Video Editing Tools for Creators & Marketers – Tested & Reviewed